Kuveyt Türk, one of Türkiye’s leading participation finance institutions, has introduced its new commercial to viewers. Broadcast with the message “Banking Tailored to Me,” the production focuses on a banking approach that offers customized solutions to customers’ evolving needs.
The commercial draws attention to the fact that today’s customers expect not only to carry out financial transactions, but also to have an experience that makes their lives easier, understands their needs, and provides solutions suited to them. The film brings Kuveyt Türk’s vision of being “everyone’s trusted solution partner” to the screen.
Personalized Experience Takes Center Stage
In Kuveyt Türk’s new commercial, the different needs and expectations that customers encounter in their daily lives are addressed within a natural flow, while the institution’s tailored solutions for these needs are brought to the forefront.
Kuveyt Türk positions banking not merely as a service through which financial transactions are carried out, but as an experience integrated into everyday life and shaped according to individual needs.
An Approach That Supports Tailored Solutions
The campaign, launched with the message “When it comes to banking, not everyone thinks the same,” is built on the changing expectations customers have from banking services. In its new commercial, Kuveyt Türk emphasizes solutions that fit customers’ needs and make their lives easier, reinforcing customer trust and loyalty.
The production, broadcast on television, digital channels, and social media platforms, aims to bring Kuveyt Türk’s customer-focused brand approach to a broad audience.
Credits
Advertiser: Kuveyt Türk
Advertiser Representatives: Fatih Kamasoğlu, Hasan Erol, Ömer Demircil, Betül Koç
Agency: Alaaddin
Agency VP & ECD: Hande Çeviköz Doğru
Deputy General Manager Responsible for Strategy and Business Development: İmer Kamadan Şen
Strategy Director: Anıl Alpay
Creative Directors: Barış Oktay & Alper Karan
Digital Creative Director: Gökhan Çardak
Creative Team: Gökhan General, Tuğçe Altıner, Fatih Karagül, Nilgün Karataş, Muhammet Ali Zeytin, Semih Koltuk, Semi Yaes
Strategy Team: Ozan Demirci, Elif Tüdeş, Can Alkanat
Group Client Relations Director: Melike Gezgin
Client Relations Director: Delal Tanrıverdi
Account Executive: Merve Güler
Media Agency: Skala
Production Company: Toro Film
Producer: Hakan Deniz İnce
Director: Caner Çetiner
About Kuveyt Türk
Kuveyt Türk was established in 1989. Bringing distinguished financial products and services together effectively with savers and investors, Kuveyt Türk continues to maintain its leading position in the sector through its customer-focused approach, technology and innovation initiatives, and steps taken toward digital transformation. As the first participation finance institution to enter the gold banking sector, Kuveyt Türk also carried out the first sustainable sukuk transaction in both the world and Türkiye. Having received the “Best Employer in Türkiye” award for six consecutive years, Kuveyt Türk was also selected as Europe’s Best Employer in 2021. Today, Kuveyt Türk serves its customers through 451 branches and digital channels across Türkiye. Within the Kuveyt Türk Finance Group, which places Kuveyt Türk at its center, are Neova Katılım Sigorta, Architecht, Kuveyt Türk Portföy, Kuveyt Türk Yatırım, Körfez GYO, Katılım Emeklilik, Sağlam Ödeme ve Elektronik Para Hizmetleri, KT Sağlam Gayrimenkul, and KT Bank AG in Germany. In addition to its operational activities, Kuveyt Türk undertakes significant social responsibility projects based on social values and the preservation of cultural assets. Guided by the approach of “We Grow with Our Values,” the institution has undertaken numerous restoration projects, supported humanitarian aid campaigns, and produced lasting works such as books and documentaries.