01.08.2018
Providing special solutions to meet the needs of small and medium sized businesses (SMBs) and shopkeepers, Kuveyt Türk now promotes its products and services by means of new advertising video clips produced for digital platforms. These advertising video clips emphasize that each SMB’s business and needs are unique and feature the management executives of five successful SMBs doing business in different sectors telling their experience with Kuveyt Türk’s products and services.
Kuveyt Türk is a major player in SMB banking and its new advertising video clips produced for digital platforms draw the viewer’ s attention to the fact that each SMB’s business and needs are unique. Having promoted its special solution packages by means of an advertising video clip about the three sons named Kayhan, Orhan and Burhan of a yogurt maker, Kuveyt Türk now lets the management executives of five successful SMBs doing business in different sectors speak. The executives tell the value added by the banking products and services of Kuveyt Türk into their businesses.
These advertising clips use the motto “Each SMB’s business is different. Now let different SMBs speak!” and explain the products and services offered by Kuveyt Türk to SMBs and shopkeepers. Each clip focuses on a different SMB; the first clip features Fatih Karaca of Taş Dünyası telling how the high-limit SMB credit card facilitates their business, how useful are the Internet banking services provided by Kuveyt Türk, and emphasizing the free of charge banking services. Ali Alp of Efendel Nakliyat tells the financial support provided very fast to them by Kuveyt Türk, the products they use, and the emphasis given by the bank to serving with a smiling face. Burcu Kaya of Kaya Grup Lazer Makina tells their plan to grow and how DBS is useful for this family business. Ibrahim Bayrak of Kavlak Zeytin tells what a good team partner is Kuveyt Türk and expresses their trust and satisfaction with this bank coming up with a solution every time they have a problem. In the last clip, Ilker Özaslan of Mira Isı Sistemleri tells how they overcame a crisis by using a solution offered by a Kuveyt Türk representative during a visit.
Produced by Gram Istanbul, these advertising video clips emphasize that Kuveyt Türk always offer the best package of solutions to its customers irrespective of their sectors, business volumes and regions.
Advertising details
Advertiser: Kuveyt Türk Katılım Bankası
Advertiser’s representatives: Emre Memiş, Şahin Fırat Keçili, Semih Karakaya, Anıl Karakuş
Advertising agency: Gram İstanbul
Managing Director agency: Nurcan Yıldız
Producer: Sarper Kesim